Food Freedom Brain Training

Food Freedom Brain Training (FFBT) is a mind, body and nervous system retraining process.

During this 10 week intensive, we will help you learn and integrate the core neural-retraining practices that will enable you to rewire the brain and nervous system pathways that cause you to compulsively overeat, remain stuck in the stress-binge or restrict-binge cycles.

Changing long established compulsive eating patterns is tricky. Most people struggle because they either go it alone and get totally confused and overwhelmed; or they try any number of programs, diets, detoxes, meal replacements, supplements etc. only to find they are unsustainable and never address the root cause of the overeating.

In both cases, the result is the same - you never create a peaceful, trusting and satisfying relationship with food.

You see, binge and compulsive eating stem from our thoughts, our feelings, and our brain's habit pathways. Which is why using nutritional/diet strategies alone or just focusing on the food is never going to be enough.

We need to understand and ultimately transform our psychology AND also rewire the brain and nervous system circuits that trigger the overeating.

Well, this is the precise problem FFBT solves.

You'll receive personal support and guidance from two Food Freedom Neural-Change Coaches, each bringing their own unique set of skills and experiences to the process.

Martin Flood is a certified Lifestyle Medicine Practitioner with expertise in the fields of neuro-somatics and mindset-coaching. Anita Hosie, a trained counsellor, has personally overcome her own bingea eating disorder through a process of self-directed neuroplasticity. 

Together, they will help you implement and maintain the critical skills, practices and internal shifts needed to completely transform your eating, your body and your nervous system like never before.

FFBT is most appropriate for the woman who can identify with the following experience...

=> She is functional (i.e. not in a crisis meltdown) and needs to get sh*t done!
She has already achieved a level of success in some area(s) of her life, but her eating feels completely out of control. She is emotionally stuck and living in a survival state most days.

=> She is finding it harder and harder to "stick to a plan".
She is done with "kick-start" gimmicks and challenges.
And she is willing to give up dieting, fasting, counting, weighing, tracking, measuring, or doing anything that creates a hyper-focus on food.

=> She feels as if her whole life revolves around battling her food demons.
From the moment she wakes up until the minute she goes to sleep, she's fighting the conflict and inner voices in her head around food.
She spends all day either eating, resisting eating, thinking about what she just ate, or worrying what she'll be eating next.

=> She has tried almost every strategy or approach without lasting success - diets, fasts, coaching programs, dietitians, mindful-eating, psychology, trauma therapy, meditation, hypnosis, medication... and massive amounts of research.

=> She is a hard worker and an over-giver... often feeling her efforts are under-valued and go unrecognised.

=> She's an over-thinker, a perfectionist (or a recovering one), and prides herself on being in control.
She is also incredibly hard and self-critical with herself.

=> She has goals and dreams she is determined to fulfill, but she is currently not able to show up authentically for herself (or others) in the way that she wants.

=> She's willing to go all-in on herself to rewire her patterns with food.
She realises the investment required for this process is nothing compared to the cost of remaining stuck.
Deep down, she knows there's just too much at stake for her not to do this inner work... and she's ready to get started NOW.

If you resonate with everything above, you're in the right place.

FFBT will NOT be suitable for you if:

• You're after instant results or you just want to lose some quick weight.
• You're not willing to learn new skills, build new habits or create the head-space and mindset shifts needed for long term success.

  If you'd rather keep relying on meal plans, self-help books,  30-day challenges, and other faddy approaches expecting things will change, then FFBT is clearly not for you.

• You're not willing to fully commit for the 10 weeks. Creating real lasting success is a process that takes time and there simply are no magic bullets. If you're just looking for a 30 day reboot, you're in the wrong place.

In other words, if you want to keep things the way they are and plan to work your way out of your current situation, hoping things might change one day, then FFBT is not for you.

We freely admit that the FFBT process is NOT for everybody. This is not some gimmicky program where we're promising you'll magically wake up with your dream body after a few weeks.

The honest truth is that long lasting transformation requires commitment, effort... and time. Not to mention the right game plan. Also expect to be pushed outside your comfort zone because that's where the "magic" will happen.

Unfortunately, lots of people wish for change, really, really want it, are willing to invest the time and money into it, but are ultimately NOT willing to get uncomfortable enough to actually make anything happen. Which means they don’t want it as badly as they say they do. People who are successful are willing to get uncomfortable, so they're able to keep moving through each new challenge instead of stagnating and remaining stuck.

When you make a no-nonsense decision to join FFBT, you are going all in. And you acknowledge that (at times) the journey will be uncomfortable. Because if it wasn’t uncomfortable, everyone would be out there all in love with their fabulous lives and bodies.

So often, we pretend we’ve made a decision, when what we’ve really done is signed up for something, simply to give it a go until it gets too uncomfortable. But nobody gets to the top of the mountain without falling on his or her face over and over again. The only failure is quitting. Everything else is just gathering information so we can keep moving forward.

And so if you're willing to follow our lead, tackle some tough challenges and do the work, then a few months from now you will have permanently changed the way you think, feel and behave around food. And your life (and body) will be forever different. 

You can join anytime.

The CORE and ACCELERATOR packages are currently OPEN and available.

The VIP package (with intensive private support from Anita Hosie) has limited availability and is only offered after an application process. Get started HERE.

1. Your nervous system (overactive threat and survival responses)
2. Your emotional system (unprocessed feelings and stress)
3. Your cognitive patterns (the stories and beliefs driving your eating)
4. Your metabolic drivers (blood sugar dysregulation, dopamine hijacking, disrupted hunger-fullness signaling).

Most approaches only address one, maybe two of these systems.

Yes, we created the specific BINGE-FREE Neural Retraining framework and step-by-step process we use with our clients to help them REWIRE their brain's binge eating pathways.

However, we didn't just invent everything ourselves.

Our rigorous process is evidence-based and informed by many sources and modalities including...

- Polyvagal Theory
- Acceptance and Commitment Therapy
- Somatic Experiencing
- Compassion Focused Therapy
- Parts Psychology
- Coaching Psychology
- Attachment Theory
- Mindfulness
- Neuroplastic Healing
- Lifestyle Medicine
- Anita's personal experience recovering from her own binge eating disorder.

Our expertise is bringing all these elements together in a one-of-a-kind, transformative, easy to understand, and properly sequenced process that is specifically designed for women struggling with binge and compulsive eating.

The Training Portal

Your training portal contains all the videos and training resources to help you master the core Binge-Free Neural Retraining (BFNR) skills. This is your step-by-step brain and nervous system retraining road map for building the neural pathways needed to end binge and compulsive eating for good.

Somatic Audio Library

These guided audios are a carefully sequenced series that will gently and incrementally deepen your nervous system regulation and emotional resilience skills over several weeks.
Integrating these body-based (somatic) practices is one of the most important aspects of retraining your brain and body to let go of binge eating and other unhelpful food patterns for good.

Once your payment is processed, you will automatically receive the following 4 emails with all the details you need to get started.

Email 1: Confirmation of your Enrollment
Email 2: Your purchase receipt
Email 3: Your Training Portal access link
Email 4: Details about how to get started

The minimum commitment required from you is 10 weeks - because that's how long it takes to begin building new neural pathways and see meaningful progress.

We don't guarantee your binge eating patterns will be fully resolved after the 10 weeks. Rewiring brain and nervous system pathways typically takes several months.

But here's what WILL happen in 10 weeks:

• You'll finally understand WHY you binge and more importantly, you'll know exactly what to do about it. Not another theory. Not another meal plan. You'll have the actual brain-body-nervous system regulation skills that address the root causes.
• Your brain will start building new neural pathways. This isn't positive thinking. This is neuroplasticity in action. Ten weeks of consistent, targeted practice is exactly what your brain and body need to begin forming new, healthier automatic responses to stress, emotions, and triggers.
• You'll experience real, tangible shifts. Most clients report significant changes within the first 3-4 weeks: less compulsive &/or less frequent binges, better emotional regulation, more peace around food, and most importantly, genuine hope for the first time in years.
• You'll have the complete roadmap - every skill, every practice, every tool you need to continue rewiring your patterns beyond these 10 weeks. This isn't a program that ends and leaves you wondering "now what?" You'll know exactly how to keep going.

Think of it this way: 10 weeks gives you the foundation, the skills, and the momentum. Full rewiring and recovery will take a few more months of consistent practice. But unlike every diet or program you've tried before, you'll actually understand what you're doing and why it works - so you can continue the process either independently or with more support.

What we know for certain: These 10 weeks will fundamentally change your relationship with food, your body, and yourself. Because you'll finally stop fighting your brain and body and start working WITH them instead.

As far as your daily commitments are concerned, that's entirely up to you. Our job is to help you be as strategic, productive and supported as possible with the time that you do have. And we'll work with you within the parameters of your own crazy, hectic and unique life.

As a guide, we suggest allowing...

• 1.5 hours each week to watch the training videos and engage with the modules;
• 15-20 minutes daily to practice and implement.

That's about 3 hours a week.

If you intend to dive in with both feet and are really serious about creating lasting change for yourself, then you MUST be prepared to shuffle some existing priorities so that you can direct enough time and energy into achieving the outcomes you want. It's common sense... but it needs to be said. 

But we are also HUGE fans of small, incremental changes compounded over time. The FFBT process is not meant to overwhelm you... and Anita and I will be there supporting you every step of the way.

Here's one other thing to think about. Over the years, how much time have you honestly invested (or wasted) in dealing with your challenges with food, body and weight? Probably quite a bit.
And how much time are you currently spending thinking, obsessing, analyzing and stressing about your body and food?

And so, when you finally get all this stuff sorted, just think how much more time and energy this will genuinely free up. In the end, the FFBT process isn't about adding more things to your to-do list. It's really about finding a way that transcends all these challenges so you can genuinely give more of your time and attention to the things you truly love.

We offer 3 packages depending on how much private support you need.

1. CORE TRAINING ONLY

Pay-in-full: $400 AUD

Split-Pay: 2 x $240 AUD installments 14 days apart via direct debit of your chosen card or bank account (Total $480).

2. ACCELERATOR Package

Pay-in-full: $900 AUD

Split-Pay: 4 x $270 AUD installments every 14 days via direct debit of your chosen card or bank account (Total $1080).

3. VIP Package (Application Only)

Pay-in-full: $2500 AUD

Split-Pay: 4 x $750 AUD installments every 14 days via direct debit of your chosen card or bank account (Total $3000).

Our Commitment-Based Approach

This program requires a 10 week commitment because real, lasting transformation of your relationship with food and your brain & nervous system patterns cannot happen overnight.

No refunds are available for this 10 week intensive.

This policy exists because:

• We're committed to your success - not just your initial motivation, but your long-term transformation and recovery.
• Change requires commitment - both from us in delivering exceptional support, and from you in showing up to receive it.
• We only work with women who are truly ready - this isn't about trying another quick fix; it's about making a real commitment to a genuine preocess that delivers lasting results.

What This Means for You
Before enrolling, please ensure you're genuinely ready to:

• Commit to practicing new skills for at least 10 weeks.
• Trust the process because we know it works.
• Invest in yourself with the same dedication you'd give any important goal.

After the 10 weeks, you will still maintain access to the training resources so you can continue to implement and make progress at whatever pace you choose.

You will also have the opportunity to receive ongoing support from Martin and Anita if you wish.

We will provide all the details and options closer to the time.

Of course, you are equally welcome to go it alone and continue to integrate your new skills and practices without any additional support. You will still maintain lifetime access to the training portal.

That's an easy one. No.

Quite simply, the research clearly shows that diets and meal plans don't work for long term success. Sure, they may help you lose weight (and sometimes very quickly) but they fail to address the real reasons you're struggling with food and weight in the first place. And so any success they provide is always short lived.

The neural retraining approach we use is very different.

We will help you discover and implement a way and style of eating that works for you - one that doesn't crash and burn after a few weeks. And when you also build the key fundamental habits and skills that make everything easier, you'll know exactly how to sustain it for the rest of your life. 

We're NOT going to try and squeeze you into some kind of diet, meal plan or one-size-fits-all formula. Together, we'll develop a personalised plan that fits your life, so you can take your health, weight-loss and relationship with food to the next level.

That's our promise.

We don't know.

Firstly, this is NOT a weight loss program. So, if that's your main focus right now, please don't join.

But what we do know is this. If your body has weight to lose, it will ONLY lose it sustainably when you are no longer stuck in a stress-binge or diet-binge cycle.

While many women who join FFBT want to lose weight, this is NOT the focus or goal of the program.

The main goals of FFBT are...

• permanently end binge or emotional eating;
• permanently end food-focused thinking;
• permanently step out of the diet cycle;
• get back in charge of your eating so you can relax (and trust yourself) around food;
• build a solid soundation of nervous system regulation.

Of course, when you achieve these things, it makes sense that you may lose weight down the track.

In the end, lasting weight loss is a byproduct of the body, mind and nervous system becoming regulated. 

You may already know that you don’t want to go back and revisit a trauma over, and over, and over again in the name of healing.

We don't do that here.

This is a coaching process, not therapy.

See, trauma doesn't live in your history - it lives in your nervous system, right now, today. It shows up in the present moment as hypervigilance, emotional overwhelm, feeling unsafe in your own body, and yes... the urge to binge.

However, you don't need to dig up the past to heal your nervous system in the present.

Instead of endlessly analysing what happened to you, we focus on what's happening in your brain and body NOW -and give you practical, somatic tools to help your nervous system finally feel safe again.

This is what we mean by neural retraining: building new pathways, new responses, new capacity for regulation - without requiring you to dissect every painful memory or trauma you've experienced.

That said, if you're currently working with a therapist, that's wonderful. This work complements therapy beautifully.

Bottom line: This program gives you the neurobiological tools to regulate your brain, body and nervous system and rewire your relationship with food - safely, gently, and without requiring you to relive your past.

Actually, this is one of the biggest concerns most people have before (and even after) they join FFBT. 

There are all kinds of fears you may have. Fear of failing. Fear of doing the work. Fear of the unknown. Fear of change. Fear of not being good enough. Fear of how others may react. Fear of asking for help. Fear of feeling vulnerable, opening up and sharing your biggest and scariest struggles... and so on.

So firstly... congratulations for being human! Having all these fears is perfectly normal and natural. But allowing them to hold you back, push you around and prevent you from taking action is a tragedy.

In fact, one of the biggest reasons people continue to struggle with food, is because they've never allowed themselves to seek the kind of high-level guidance and support they genuinely need.

So if that's you... please don't make this mistake any longer. 

If you'd like to take a big leap forward with your health and eating, it's time to stop hiding. You owe it to yourself to step up, take action and get this stuff sorted. But only YOU can take that first step.

And yes, it will still be scary. 

Believe you are worth it

Even though you may well be feeling unworthy right now (thanks disordered eating), you must at least be willing to hold a space for the possibility that you’re worth it.

Without that glimmer of hope that you ARE indeed worth it, you'll never be able to live your best life, nor release and share the gifts and talents within you that are currently buried beneath the struggle.

It’s scary as hell to bank on yourself and commit to a process like this. Especially if you typically make choices based on fear, rather than from a place claiming what you truly need and desire.

But if you’re not willing to own your power and your worthiness and cross that bridge of fear, you’ll never be able to invest in yourself at this level.

And that's truly sad, because it means you'll never get to experience genuine and lasting freedom and joy.

So, in the end, it really comes down to this...

Do you want to be more committed to your fears... or you dreams?

You can only ever choose one.

But choose wisely. Because the choice you make will determine the rest of your life.

Great, we love questions!

And we want to really help you make the right decision for you. 

Either...

1. Send an email to martin@breakfreenutrition.com
   OR
2. Book a no-obligation Breakthrough Call here and we'll gladly address and questions or concerns you have.